Cellar 55 is hiring a full-time Beer Specialist.  Below is the Job Description.  Qualified applicants should send their resume to Bill Wigington at bill@cellar55nc.com.

Beer Specialist

Job Description

General summary:
The Beer Specialist acts as the Cellar 55 beer expert, able to readily assist beer customers to determine needs and make recommendations.  The Beer Specialist develops a strong customer base and builds relationships to maximize repeat visits; as well as fosters a collaborative work environment, ensuring a positive internal and external customer experience.  In addition, the right person provides sales leadership and product knowledge inspiration to the team.

At Cellar 55 we strive to provide our customers with a unique and satisfying experience.  The customer always comes first.  When a customer is in the shop, everyone’s attention is on them. No personal use of phones, computers, tablet, socializing with friends is allowed unless in direct interactions with customers or Cellar 55 duties.  Not giving 100% attention to the customer will result in disciplinary actions.
Major Duties and Responsibilities:

  • Demonstrates exceptional customer service and selling skills
  • Demonstrates a capacity for customer engagement and salesmanship including approachability, perceptiveness, tact, resilience, ability to remain upbeat and take the initiative
  • No profanity is allowed in front of customers
  • No food is to be consumed in front of customers
  • Highly visible on the sales floor to customers and associates, especially during peak transaction time
  • Provides sales leadership by seeking out and helping to communicate daily and weekly sales goals
  • Readily teaches and inspires store staff with beer knowledge
  • Identifies beer education opportunities for customers and staff and coordinates with Store Manager
  • In charge of weekly beer tasting events. (Set up, clean up, incl. glassware and setting up following weeks tasting), supervising the tasting personnel
  • Identifies, plans, and executes community events (weddings, parties, etc.) with management partnership
  • Makes regular contact with businesses, charities, community groups and looks for cost-effective opportunities for Cellar 55 to participate in events and market store to the local community
  • Utilizes e-mail and telephone to develop a strong customer base
  • Competent with classic food and beer pairing strategies; well versed in portion planning
  • Familiar with delivery procedures and ABC regulations
  • Regularly communicates with Store Manager and Assistant to keep informed on all sales, promotions, and campaigns
  • Regularly attends Merchandise Calendar tastings, with primary responsibility to share knowledge and learning from these events with all staff members
  • Maintains open and flexible availability, including peak traffic hours
  • Specifically able to work; evenings, weekends and periods leading up to major retail holidays
  • Ensures company standards are met for store and associates appearance at all times
  • Assists in the maintenance of the store to ensure cleanliness and organization at all times
  • Communicates all beer out of stock issues and opportunities to Store Manager in a timely manner.  Scan verifying department OOS weekly
  • Assists in the execution of the Merchandise Calendar, campaigns, and sales promotions as necessary
  • Responsible to have a complete understanding and maintenance of the Beer Dept.
  • Knowledgeable on all beer pricing, signage, vintage updates, and display and can communicate to customers
  • Works closely with beer vendors and assists in stocking and presenting beer merchandise
  • Manages core beer inventory, seasonal beer inventory and special release inventory to achieve sales targets and assure proper stocking levels are maintained
  • Manages weekly purchases within budgets defined by Management
  • Manages average inventory and inventory turns within established targets
  • Completes Purchase Orders and obtains management approval prior to placing orders with vendors
  • Receives inventory and ensures all UPC codes and pricing are set up in POS for single bottle pricing
  • Promotes seasonal, limited release and new arrival beer through campaigns; campaigns will have defined and documented sales targets, inventory spend and promotional materials needed
  • Ensures all products have proper price labels on beer racks; individual and multi pack
  • Prepares and serves food from small bites menu as needed; Ensures small bites orders are captured on the customer POS invoice
  • Buses tables in the tasting room as needed
  • Monitors and interacts with customers to ensure a satisfactory customer experience
  • Monitors WineWall and BeerWall to ensure everything is stocked and functioning properly
  • Does not use Cellar 55 computers, networks or personal devices for non-work purposes unless approved by management
  • Enforces all company policies and procedures, including health, safety, and security
  • Perform all other associate duties as assigned by manager


Valid Driver’s License

Skills Required:

  • Problem Solving & Decision Quality:  Able to use rigorous logic and methods to solve problems with effective solutions
  • Ability to move kegs (up to 160 lbs.) and cases of beer & wine
  • Relationship Management:  Able to build constructive and effective relationships


  • Availability to work during Cellar 55’s most productive times
    • Weekends (Friday, Saturday, Sunday)
    • Evenings and peak times
    • Holidays – leading up to and including when necessary
  • 1-3 years working in the Beer retail industry
  • Serve-Safe Certification – a plus
  • Cicerone –  a plus